It is an interesting technique, but I suppose the limitation is that it will only be stronger than the a pure plastic part in the X-Y-direction.
I don't see any way that the fibers reinforces it in the Z-direction (?)
That limits the use of the extra strength to 2D-designs basically, which is not bad, but not so obvious when one reads their homepage.
One has to wonder if similar things could be printed with an Ultimaker with the right kind of long-fibered filament and the right kind of nozzle, it feels possible somehow
